It started on a cold evening in Oslo, shivering in a coat that looked good but felt like nothing. I saw women wrapped in real fur, warm and elegant, but I couldn't ignore what it cost. That night, I made myself a promise: to create faux-fur coats that feel as luxurious as the real thing, keep you genuinely warm, and let you wear your values proudly. Oslo The Label is that promise, sewn into every single piece we make.